funnnels academy – a digital marketing academy

  • How to Use Facebook Insights: A Data-Driven Guide

    Introduction Are you posting on your Facebook Business Page hoping something will stick, but you have no real idea what’s actually working? You’re not alone. Many businesses operate in the dark, relying on gut feelings instead of data. This leads to wasted effort and stagnant growth. The solution is hiding in plain sight within your…

  • How to Optimise Your Facebook Business Page: A Complete Guide

    Introduction You have a Facebook Business Page, but it feels like a digital ghost town. The posts get little engagement, and new visitors are few and far between. Simply having a page isn’t enough. The real magic happens when you transform it from a static profile into a dynamic growth engine. This guide will show…

  • How to Create a Facebook Business Page: A Step-by-Step Guide

    Introduction Is your business virtually invisible to the billions of people who use Facebook every month? A personal profile just doesn’t cut it for representing a professional brand. Without a dedicated business page, you’re missing out on powerful tools for growth, social proof, and customer connection. This guide is the solution. We will walk you…

  • How to Run Facebook Ads: The Complete Beginner’s Guide

    Introduction You see other businesses generating leads and sales through Facebook, but when you open the Ads Manager, you’re met with a dizzying array of options. The fear of wasting your budget on a platform that seems designed for experts is real. You’re not alone in this feeling. This guide is the solution. We will…

  • How to Run Retargeting Campaigns on Google Ads

    Introduction Did you know that 98% of first-time visitors to your website leave without buying? They’re interested, but they’re just not ready to convert. This is the single biggest leak in your marketing funnel. The solution isn’t to find more new visitors—it’s to win back the ones you’ve already earned. This guide will show you…

  • How to Run YouTube Ads: A Beginner’s Step-by-Step Guide

    Introduction Your potential customers are watching YouTube right now. But with millions of videos vying for their attention, how do you make sure they see yours? The answer is YouTube ads. While the platform’s power is undeniable, the thought of creating video ads and navigating a new advertising system can feel overwhelming. This guide is…

  • How to Track ROI for PPC: The Ultimate Guide

    Introduction You’re spending money on Google Ads, watching the clicks come in, but a nagging question remains: “Is this actually making me money?” You’re not alone. Many businesses treat PPC as a cost center because they lack the clarity to see it as a profit center. The gap between clicks and revenue is where budgets…

  • How to Set Up Shopping Ads on Google: A Step-by-Step Guide

    Introduction Imagine your products appearing right at the top of Google Search, complete with a photo, price, and your store name—before users even type “buy.” That’s the power of Google Shopping Ads. For e-commerce stores, this visual real estate is a sales goldmine, but the setup process can feel daunting. This guide eliminates the confusion.…

  • How to Use Google Ads Keyword Planner: A Complete Guide

    Introduction Staring at a blank screen, wondering what words your potential customers are actually typing into Google? You’re not alone. Guessing at keywords leads to wasted ad spend and content that never ranks. The solution is simpler than you think. This guide will show you exactly how to use Google Ads Keyword Planner—Google’s own powerful…

  • How to Start PPC Campaigns: A Beginner’s Guide

    Introduction You see your competitors at the top of every search result, and you know they’re getting all the clicks. You want that traffic, but the world of Pay-Per-Click (PPC) advertising seems complex, expensive, and easy to get wrong. That overwhelming feeling stops many beginners before they even start. This guide is your roadmap. We…

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